Writing blog posts that people want to read doesn’t just happen; it takes intention and planning. Here’s what I learned from my post popular blog posts.
September was a huge month- by my modest standards- for Winstead Wandering. My little blog was viewed more than 10,000 times, and I had a few really popular posts.
I’m beginning to learn that popular posts don’t always happen by chance. Sure, sometimes a post will explode for seemingly no reason; more often, though, we can analyze the components of a successful post and, at least in part, duplicate that success.
Here’s what I learned from my most popular blog posts of September:
homemade buttermilk ranch dressing
This is one of my favorite posts because it’s one I continue to make. A lot. As a food blogger, I rarely make the same recipe multiple times because, if I’m going to create something in the kitchen, I want it to be something new that I can share here. This is one recipe that’s sticking around.
what I learned
This post, even though it’s a simple salad dressing recipe, was years in the making. I’ve been dissatisfied with store bought ranch dressing for as long as I can remember. It doesn’t taste anything like the kind you get in restaurants, and that sucks. When I finally decided to make my own, I did it because I wanted a better option. Sharing the recipe here was almost an afterthought.
I learned that you should write what you know. This is something I’ve mentioned before, but the success of this recipe is a great reminder. I didn’t ask readers what recipes they wanted to me to make (although I’ve done that before here); I made a recipe that I knew would make my life better. I shared that recipe here and people happened to agree.
Similar posts: roasted red pepper hummus and easy roasted ranch carrots
mississippi comeback sauce
September was the month of the condiment around here. I love a great sauce or dressing, and I love that my readers seem to share that love, too. Wouldn’t the world be a better place if everyone stopped fighting and started enjoying more sauces?
what i learned
I didn’t know what comeback sauce was until I moved to Mississippi. The NW has fry sauce, which I love, but I had never of or tried this kicked up version.
I learned that the most successful recipes don’t always seem to have universal appeal. In this case, I shared a recipe that a lot of the country had never heard of. It did well because readers are open to trying new things, especially when you present and explain them in a way that relates to something they’re already familiar with.
Similar posts: easy homemade french fries and southern pimento cheese
how to make homemade tortilla chips
This post exploded a couple months ago on StumbleUpon, and I’ve been seeing steady traffic from it ever since. It seems people recognize that a dip is fairly useless without a vehicle with which to eat it.
what I learned
I try to keep my recipes fairly uncomplicated. That’s the way I cook and eat at home, so that’s what I want to present to my readers. I occasionally create a dish that’s slightly less simple, like , but for the most part, I want my food to be accessible to all cooks.
I learned people want the basics. To be honest, I considered this a throwaway post when I first wrote it. I made these chips for myself one afternoon and decided to post the recipe while I was at it. I had no idea it would become the most viewed post in the nine month history of my blog. It did, though, because for all the 17-ingredient, 33-step recipes out there, people still want to create awesome versions of the basics.
similar posts: parmesan garlic roasted potatoes and homemade microwave popcorn
Looking for more mouthwatering recipes? See all of them here. Want more posts about blogging? Check out my blogging page.
Amazing post! Those are really great recipes. 🙂
Thank you! Have a great weekend!
Love this post, Abby! Your recipes are awesome and I’m so proud of you for hitting 10k! Congrats! That’s a huge milestone! I did my first month and for the life of me can’t figure out how to do it again. Lol… Have an awesome weekend!
Thanks for your help, Cristi! Your editorial calendar is looking good- you’ll get there!
Thanks for sharing your insight. These do look like wonderful recipes. That ranch dressing looks amazing!
Thank you, Lisa! That’s one of favorites!
I am always surprised about what posts are popular. One of my most viewed posts is one I almost didn’t post because it is really basic and I had seen on other blogs before.
That’s what I thought about the ranch, too. I figured it’d been done a lot. And the chips, I hadn’t seen that much, but I figured it was because it was so basic. It’s fun to see yourself proved wrong!
These are great! Way to go on a fabulous month!
Thanks, Kelsie! Here’s to two in a row!